Our History
1966
Pincéis Atlas
was founded.
was founded.
1978
Opens its first
regional sales office
outside the state
of Rio Grande do Sul,
at Rio de Janeiro.
regional sales office
outside the state
of Rio Grande do Sul,
at Rio de Janeiro.
1987
Pincéis Atlas begun
to export its products.
to export its products.
1988
Pincéis Atlas adopts
new plastic technologies
to replace the handles
made of wood.
new plastic technologies
to replace the handles
made of wood.
1993
Begun to use
thermo fusion technology
to manufacture paint rollers.
thermo fusion technology
to manufacture paint rollers.
2001
Opens its first distribution
center outside the state of
Rio Grande do Sul, at Recife.
center outside the state of
Rio Grande do Sul, at Recife.
2004
Launching of the first painting
tools line in Brazil that have
rubbery and bicolored handles.
tools line in Brazil that have
rubbery and bicolored handles.
2011
Begun to manufacture paint
brushes with a technology of
special synthetic bristles.
Opens its distribution center
in São Paulo.
brushes with a technology of
special synthetic bristles.
Opens its distribution center
in São Paulo.
2013
Begun a strong expansion movement on its products range,
in decoration, cleansing, safety
and other painting related areas.
in decoration, cleansing, safety
and other painting related areas.
2014
New and modern distribution
center at Itapevi, state of São Paulo.
The Bettanin Group became InBetta.
center at Itapevi, state of São Paulo.
The Bettanin Group became InBetta.
2016
Atlas completa 50 anos
2018
Inaugura a Fábrica Inbetta Atlas em Paulista/PE
Consolida duas plantas fabris em Esteio/RS, tornando-se assim a maior fábrica do mundo de acessórios para pintura sob único teto.
Passa a se chamar ATLAS S.A
A empresa Primafer passa a ser uma linha de produtos da Atlas
Lançamento da primeira linha de rolos para pintura com 46cm do Brasil.
2019
Primeiro Exposhow internacional e Fórum Latino Americano do Mercado de Materiais de Construção.
Inauguração do Centro de Distribuição de Araçariguama, em São Paulo.
Lançamento do garfo gaiola profissional AT550/23R - o acessório que acabou com o problema do caldo cinza na pintura.
2020
Mudança da Atlas Matriz para dentro do parque fabril do grupo InBetta
Lançamento da plataforma de orçamentos online Meus Pedidos Atlas
2021
Lançamento da Linha de Máquinas Elétricas Atlas Powertech.